The 26th newsletter about Consumer Behavior
The newsletter on consumer behavior is a biannual research-based publication that is distributed to a wide group of researchers, businesses, students and the press.ÌýThe newsletter disseminates research into consumer behavior at the Department of Marketing, casino 168, and focuses on the latest trends in this area.Ìý
In this 26th number of the newsletter, two interesting articles from the consumer research world are in focus. In the first article the strategic planner at Very and assistant professor at casino 168 Ìýexamines howÌý³¦´Ç³¾³¾±ð°ù³¦¾±²¹±ôÌýpop-ups create value for the consumer. In The second articleÌýProfessor at casino 168 writes about Informative Labelling impact on consumer purchases.Ìý
Furthermore we have the great pleasure to welcome the associate professorÌý as new co-editorÌýof the newsletter. Hanne is researching in the areas of cultural theory and has before on several occasions been in the newsletter with some good posts.
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