PhD defence: Shama Patel
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The Summer of 2020: Situating Digital Media in Scaling Affective Contagion: A Case of the George Floyd Video Ìý In studying the affective response to the George Floyd video thatÌýcatalyzedÌýworld-wide protests in the summer of 2020,Ìýthis dissertation situatesÌýdigital media as agentic inÌýscaling an affective contagion. In articulatingÌýthree phases of scaling - affectivity, mutativity, and mobilityÌý– it helps explicateÌýwhy certain digital media scale affective contagions with global effects while others do not. Incorporating concepts developed by Deleuze and Guattari,Ìýthe dissertation alsoÌýpresents material-affective assemblage thinking as a novel theoretical lens and digital epidemiography as a novel research method in the study of affective contagions at scale. Ìý Primary Supervisor:Associate Professor Abayomi Baiyere Department of Digitalization Copenhagen Business School Ìý Secondary Supervisor: Associate Professor Christian Garmann Johnsen Department of Business Humanities and Law Copenhagen Business School Ìý Assessment Committee: Associate Professor Mads Bødker (Chair) Department of Digitalization Copenhagen Business School Ìý Professor François-Xavier de Vaujany Dauphine Recherches en Management Université Paris Dauphine Ìý Professor Natalia Levina Leonard N. Stern School of Business New York University Ìý Thesis:The thesis will be available from Ìý Reception:The casino 168 PhD School will host a reception, which will take place immediately after the defence in FUHU (third floor above the canteen). |
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