Databases

Marketing


Library recommends

Business Source Ultimate contains +5000 full text journals. This includes Harvard Business Review, industry and company profiles, industry and market reports, case studies and SWOT analysis.
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Campus + remote access

Comprises approximately 2.500 cases in marketing, small business, entrepreneurship, international business, HRM, and process engineering
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Campus + remote access

Advertising, branding, marketing, and consumer knowledge hub.
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Campus + remote access

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Danish language articles on the executive’s role within strategy, organization, recruitment etc.
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Campus + remote access

Articles on communication, intercultural communication, mass media, linguistics, technical language, journalism, and much more.
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Campus + remote access

Find circulation figures, readership and listener figures for Danish media including newspapers, magazines, radio and television. You can also find information on advertising expenditure and sales data. The content is in Danish.
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Free access

Cases dealing with decision-making and managerial development in emerging markets.
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Articles, e-books, and cases on management, marketing, communication, logistics, quality control, human resource management etc.
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Case-like descriptions of 270 brands, including information about how it came about, how it was launched, and it's current position. Find information on brand identity, brand awareness, brand outlook, and much more.
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Campus + remote access

Statistical data on readership, activities, personal care, attitudes, consumption, environment, travelling, transportation, sports, and culture. The survey covers the Danish market and is based on approx. 4.700 respondents. Data and interface in Danish only.
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Library only

HS Talks - Business and Management Collection comprises more than 900 videos and cases in a wide host of research areas, including strategy, management, finance, accounting, marketing, sales, and technology
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Market statistics and reports, lifestyle and consumer analyses by country and region from EUROMONITOR. The main focus of the content is on FMCG – fast moving consumer goods.
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Danish cinema advertisements 1955-1995 and TV2 commercials 1988-2005.
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WAYF

Journals published by SAGE.
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Social sciences literature review tool. Subjects include business and management, media and communication, psychology, politics and international relations, sociology, criminology, education, geography, and health and social care.
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Campus + remote access

Journals from across disciplines, of these approx. 340 in the fields of business economics and social and computer sciences.
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Campus + remote access

Statistical, market and consumer behaviour data as well as quantitative research and analyses.
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Campus + remote access