Department of Management, Society and Communication

ekmsc

Department of Management, Society and Communication

Esben
Karmark
Associate professor
,
PhD


Room: DH.V.2.23
Tel:
+4538153101
E-mail: ek.msc@cbs.dk
Presentation


Esben's primary research areas are corporate communication, corporate branding, organizaitonal culture and identity, and brand retail. As a member of the Brand Studies Group (2002-2005) Esben researched and published on identity, corporate branding and brand retail processes of LEGO and Georg Jensen. Esben has further published within the areas of Cross-Cultural Brand Learning, Living the Brand, Corporate Brand Stretch, Brand Mediatization as well as Corporate Branding and Reputation.

Esben has served as the program cooridinator for the Master's Program in Business Administration and Organizational Communication and is currently the Program Coordinator for the Master's Program in Business, Language and Culture.

Primary research areas

Corporate Communication

Corporate Branding

Organizational Identity

Organizational Culture

Cross-cultural Leadership

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Curriculum Vitae
Download long CV as PDF
Link to this homepage
www.cbs.dk/en/staff/ekmsc
Selected publications

Karmark, Esben (2013) 鈥淐orporate Branding and Corporate Reputation鈥� in Carroll, C. (ed.). The Handbook of Communication and Corporae Reputation. London: JohnWiley & Sons

Karmark, Esben (2010) 鈥淢ediatizing a Global Brand - Effects on LEGO Group鈥檚 Corporate Brand of Establishing a Media Company鈥�. In: L. Chouliararki & M. Morsing (eds.) Media, Organization, Identity. London: Palgrave

Karmark, E. & Remke, R. (Forum Editors) (forthcoming). 鈥淧ure Luxury? The Rebranding of Georg Jensen鈥�. Management Communication Quarterly

Publications sorted by:

Research

Communication

In the media

2016
Esben Karmark; Robyn Remke; Patrice M. Buzzanell; Brigid Carroll; Gail Fairhurst; Flemming Holm; Lars Th酶ger Christensen / : The Case of Georg Jensen.
In: Management Communication Quarterly, Vol. 30, No. 1, 2016, p. 121鈥�142
Journal article > peer review
2013
Esben Karmark /
In: The Handbook of Communication and Corporate Reputation. ed. /Craig E. Carroll. Chichester : Wiley 2013, p. 446-459
Book chapter > peer review
2010
Esben Karmark; Robyn V. Remke; Dorte Salskov-Iversen / : A Leadership Communication Perspective.
Paper presented at Fourth Global Communication Forum, 2010
Paper > peer review
Esben Karmark; Suzanne C. Beckmann / : Georg Jensen's Family Silver and Diamond Dreams.
Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, 2010
Paper > peer review
Robyn V. Remke; Esben Karmark; Dan K盲rreman / : Students' Sensemaking of Corporate Branding in Higher Education.
Paper presented at Second International Symposium on Process Organization Studies: PROS 2010 , 2010
Paper
2009
Esben Karmark / : Identity Effects as LEGO Establishes a Media Products Company.
In: Media, Organizations and Identity. ed. /Lilie Chouliaraki; Mette Morsing. Basingstoke : Palgrave Macmillan 2009, p. 112-128
Book chapter > peer review
2005
Pernille Gj酶ls-Andersen; Esben Karmark / : Brand Extension in a Corporate Branding Perspective.
In: Corporate Branding, Purpose/People/Process: Towards the Second Wave of Corporate Branding. . ed. /Majken Schultz; Yun Mi Antorini; Fabian F. Csaba. Frederiksberg : Copenhagen Business School Press 2005, p. 151-179
Book chapter > peer review
Esben Karmark /
In: Towards the Second Wave of Corporate Branding. ed. /Majken Schultz; Yun Mi Antorini; Fabian F. Csaba. 2005, p. 103-124
Book chapter
2002
Esben Karmark / : A case study of organizational identity formation in Lego Media International.
K酶benhavn : Samfundslitteratur 2002, 209 p. (Ph.D.serie, No. 2002-22)
PhD thesis
Outside activities

Currently no outside activities