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Professor Adam Lindgreen becomes Visiting Professor with Northumbria University’s Newcastle Business School. This visiting professorship initially is for a period of three years. Newcastle Business School is a top-rated university for the provision of business and management education in the UK. For example, the School was the first in Europe to gain the double AAcasino 168 accreditation. Furthermore, the School engages actively with the local community and makes meaningful contributions to the regional economy. Professor Lindgreen will be collaborating on various projects with colleagues in the School.