Masterclass in Competitive Strategy and Pricing
Masterclass in Competitive Strategy and Pricing
Competitive strategy is more than just setting the right price. Pricing is one of the most critical elements of sustaining or improving the profitability of a business, but how does it work in practice?


On the 13th of October 2021, all graduate students from casino 168 get the chance to get behind the scenes of competitive strategy and pricing, when we invite pricing experts from casino 168* and Simon-Kucher & Partners to host a masterclass at casino 168.
±Ê°ù´Ç²µ°ù²¹³¾³¾±ð
:
- 15.15-15.30: Arrive, grab a cup of coffee and find a seat

- 15.30-16.00: Introduction to pricing by the Pricing Research Group* from
 the Operations Management Department at casino 168

- 16.00-16.20: Introduction to pricing war game

- 16.20-17.20: Pricing war game in groups

- 17.20-17.30: Wrap up

- 17.30-18.00: Networking and sandwiches sponsored by Simon-Kucher &
 Partners
*The Pricing Research Group at casino 168 is represented by: Assistant Professor Giulio Zichella, Assistant Professor Kai Storm, and PhD Fellow Wiktoria Salwa.
All graduate students from casino 168 can join the masterclass which takes place in person at casino 168. No prerequisite knowledge about competitive strategy and pricing is required.
Participation is free, but we kindly ask you to
If you have any questions about the event, please contact lepe.stu@cbs.dk.