Institut for Afs?tnings?konomi

ajmarktg

Institut for Afs?tnings?konomi

  • Center for Tourism and Hospitality Management (THM)
Alexander
Josiassen
Professor
,
Centre Director


Kontor: SOL/C3.23
Tel:
+4538152159
E-mail: aj.marktg@cbs.dk
aj
Pr?sentation

Alexander har en ph.d. fra Melbourne University i Melbourne, Australien. Alexander er professor og direkt?r for Center for Tourism and Culture Management, Copenhagen Business School.

Hans forskning fokuserer p? forbruger/turistadf?rd og p? stram strategi og skabelse af konkurrencem?ssige fordele. Han har publiceret om disse emner i de mest prestigefyldte internationale tidsskrifter inden for marketing og turisme?(fx Journal of Marketing) og turismejournaler (fx Journal of Travel Research og Annals of Tourism Research), og han er ogs? forfatter til en af ??de f?rende l?reb?ger om global markedsf?ringsledelse. Alexander har vundet adskillige nationale (Tietgens guldmedalje) og internationale priser (fx Goeldners Award of Excellence).
?
Alexanders vigtigste undervisningsinteresse ligger ogs? inden for global markedsf?ringsledelse. Med hensyn til vejledning er du velkommen til at kontakte ham, hvis du er ambiti?s og s?ger en specialevejleder.
Prim?re forskningsomr?der
  • Cross-cultural and international marketing
  • Consumer behavior
  • Marketing theory and marketing strategy
  • Quantitative Modelling
  • Service Research
  • Tourism and Hospitality Management
Link til denne hjemmeside
www.cbs.dk/staff/ajmarktg
Kurser

Global marketing management
Consumer psychology
Understanding consumer across cultures

Vejledning

Supervises broadly in topics in marketing and tourism, with a focus on academic quality and practical impact. Contact me if you are ambitious and looking for a supervisor.

Udvalgte publikationer

Assaf, A. G., Josiassen, A., Woo, L., Agbola, F. W., & Tsionas, M. (2017), ¡°Destination characteristics that drive hotel performance: A state-of-the-art global analysis,¡± Tourism Management.

Kock, F., Josiassen, A., & Assaf, A. G. (2016), ¡°Advancing destination image: The destination content model,¡± Annals of Tourism Research.

Josiassen, Alexander, Albert Assaf, Linda Woo, and Florian Kock (2016), ¡°The Imagery-Image Model: Revisiting Destination Image,¡± Journal of Travel Research.

Assaf, Albert, and Alexander Josiassen (2016), ¡°Frontier Analysis: A State of the Art Review and Meta-Analysis,¡± Journal of Travel Research.

Assaf, Albert, Josiassen, Alexander, and Frank Agbola (2015), ¡°Attracting International Hotels: Locational Factors that Matter Most,¡± Tourism Management.

Josiassen, Alexander, and A. George Assaf (2013), ¡°Look at Me - I am Flying: The Influence of Social Visibility of Consumption on Tourism Decisions,¡± Annals of Tourism Research.

Assaf, A. George, Alexander Josiassen, Brian Ratchford, and Carlos Pestana (2012), ¡°Internationalization in Retailing: A Dynamic Bayesian Model,¡± Journal of Retailing.

Assaf, George A and Alexander Josiassen (2012), ¡°Identifying and Ranking the Determinants of Tourism Performance: A Global Investigation,¡± Journal of Travel Research.

Josiassen, Alexander (2011), ¡°Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Test in the Netherlands,¡± Journal of Marketing.

Josiassen, Alexander, A. George Assaf, and Ingo Karpen (2011), ¡°Consumer Ethnocentrism and Willingness to Buy: Analyzing the Role of Three Demographic Consumer Characteristics,¡± International Marketing Review.

Publikationer sorteret efter:
2025
Florian Kock; Astrid N?rfelt; Alexander Josiassen / : Incorporating an Evolutionary Perspective into Tourism and Hospitality Education.
I: Annals of Tourism Research, Vol. 110, 1.2025
Tidsskriftartikel > peer review
2024
VGR Chandran; Tariq Ahmed; Fedwa Jebli; Alexander Josiassen; Eva Lang / : A Mixed Methods Approach.
I: Tourism Economics, Vol. 30, Nr. 3, 5.2024, s. 728-748
Tidsskriftartikel > peer review
Florian Kock; Adiyukh Berbekova; A. George Assaf; Alexander Josiassen / : On the Importance of Nomological Validity.
I: International Journal of Contemporary Hospitality Management, Vol. 36, Nr. 10, 9.2024, s. 3233-3244
Tidsskriftartikel > peer review
Florian Kock; Albert George Assaf; Mike G. Tsionas; Alexander Josiassen; Marion Karl / : Examining Solidarity During and After a Pandemic.
I: Journal of Travel Research, Vol. 63, Nr. 3, 3.2024, s. 696-712
Tidsskriftartikel > peer review
Sofie Voss; Helena Andre; Florian Kock; Marion Karl; Alexander Josiassen / : Examining the Impact of Cognitive and Behavioural Interventions on Sustainable Food Choices in Hospitality.
I: Journal of Sustainable Tourism, 23.12.2024
Tidsskriftartikel > peer review
Alexander Josiassen; Eva Lang; Astrid N?rfelt; Florian Kock; A. George Assaf / : A Study on the Ukraine-Russia Conflict.
I: Journal of Business Research, Vol. 182, 9.2024
Tidsskriftartikel > peer review
Alexander Josiassen; Anne-Marie Hede; Metin Kozak; Florian Kock; Albert Assaf / : A Case of the T¨¹rkiye Earthquakes.
I: Annals of Tourism Research Empirical Insights, Vol. 5, Nr. 1, 5.2024
Tidsskriftartikel > peer review
Leticia Vedolin Sebasti?o; Florian Kock; Alexander Josiassen /
I: The 32nd Nordic Symposium on Tourism and Hospitalty Research 2024. red. /?ngel Tello Moya; Trude Furunes; Live K. Kvalsvik. Stavanger : University of Stavanger 2024, s. 90-91
Konferenceabstrakt i proceedings > peer review
Adiyukh Berbekova; Florian Kock; A. George Assaf; Alexander Josiassen / : Conceptualization, Operationalization, and Threats of Misspecification.
I: Journal of Hospitality & Tourism Research, 5.6.2024
Tidsskriftartikel > peer review
2023
Eva Lang; Alexander Josiassen; Florian Kock /
I: 2023 Global Marketing Conference at Seoul Proceedings. red. /Roland T. Rust; Renana Peres; Linda Robinson; Chizuru Nishio; Tony Garrett. Changwon : Global Alliance of Marketing and Management Associations 2023, s. 1087-1101 (Global Marketing Conference Proceedings)
Konferencebidrag i proceedings > peer review
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