Institut for Afsætningsøkonomi

gsamarktg

Institut for Afsætningsøkonomi

ü
Sarial Abi
Professor
,
PhD


Kontor: SOL/C3.17
Tel:
+4538152116
E-mail: gsa.marktg@cbs.dk
ʰæԳٲپDz

Professor ü Sarial Abi arbejder for at forstå det grundlæggende i, hvordan folk tænker, føler og opfører sig for at give mening om markedet, og hvordan markedsføring kan anvendes til at forbedre liv, styrke samfund og gavne verden som helhed. Relateret drejer hendes arbejde sig om tre forskningsstrømme. Hendes arbejde handler om (1) forbrugernes økonomiske velvære, (2) konsekvenser af teknologi og (3) hvordan trusler mod mening i livet (f.eks. Ensomhed, krige) ændrer den måde, folk tænker, føler og opfører sig på.

Professor Sarial Abis publikationer optrådte i toptidsskrifter, herunder Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Advertising, Journal of International Marketing, Psychology and Marketing og Journal of Business Ethics. Før hun kom til casino 168, har hun været adjunkt i marketing ved Bocconi Universitet i Italien.

Professor Sarial Abi er modtager af de prestigefyldte priser. Hun er modtager af DSEB Forskningspris 2022 og Jorcks Fonds Forskningspris 2021. Hun modtog Park Best Paper Award 2019 fra Journal of Consumer Psychology for sin forskning offentliggjort i 2017. Prof. Sarial Abi er den 47. AMA Sheth Foundation Doctoral Consortium Fellow og 24th EMAC Doctoral Colloquium Fellow. Hun er redaktør for Research Note og registrerede rapporter på Psychology &; Marketing.

Prof. Sarial Abi er medlem af American Marketing Association, Association for Consumer Research, Society for Consumer Psychology og Association for Psychological Science.

Academic Awards and Honors

  • DSEB Research Award 2022
  • Jorcks Fond Research Award 2021
  • Italian Marketing Society Conference 2020 Best Consumer Behavior Paper Award
  • JCP C. W. Park Best Paper Award 2020 for papers published in Journal of Consumer Psychology in 2017
  • Teaching Award, Bocconi University, Graduate School Master of Science Programs, 2016-2017
  • Best Track Paper Award, American Marketing Association (AMA) Winter Marketing Academic Conference 2015
  • Koç University Graduate School of Business Excellence Award 2013
  • 47th AMA Sheth Foundation Doctoral Consortium Fellow 2012
  • 24th EMAC Doctoral Colloquium Fellow, Ljubljana 2011
Primære forskningsområder
  • Consumer Financial Well-Being
  • Implications of Technology
  • Threats to Meaning in Life
Administrative opgaver

Departmental Service and Admin Tasks

2021

Copenhagen Business School, Department of Marketing, Ph.D. Placement Officer

2020 – 2022

Copenhagen Business School, Consumer Research Cluster, Co-Chair

2016 – 2019

Bocconi University, Curriculum Coordinator of Marketing in PhD in Business Administration

Bocconi University PhD School, Faculty Board Member

Bocconi University Bachelor in Economics and Management (BIEM) Program, Faculty Board Member

2015 – 2018

Bocconi University World Bachelor in Business (WBB) Program, Faculty Board Member

2016

Bocconi University Marketing and Public Policy Conference Organization, Committee Member

2015

Bocconi University New PhD Curriculum in Marketing Development, Committee Member

2013 – 2014

Bocconi University Department of Marketing, External Seminar Series Coordinator

Link til denne hjemmeside
www.cbs.dk/staff/gsamarktg
Vejledning

PHD Supervsion

2015 – 2020

Sadaf Mokarram Dorri (primary advisor, placement to University of Amsterdam)

2014 – 2019

Aulona Ulqinaku (primary advisor, placement to Leeds Business School)

Andre undervisningsaktiviteter

eaching Experience

2020 –ongoing

Teaching in MSc in Economics and Business Administration program,Copenhagen Business School

2020 – ongoing

Teaching in BSc in Economics and Business Administration program, Copenhagen Business School

2013 – 2019

Teaching in PhD program, Bocconi University

2013 – 2019

Teaching in MSc in Marketing Management program, Bocconi University

2013 – 2019

Teaching in Bachelor in Economics and Management Program, Bocconi

University

2013 – 2018

Teaching in World Bachelor in Business Program, Bocconi University

2018

Teaching in MBA program, Tuck School of Business, Dartmouth College

Udvalgte publikationer

Selected Publications (AJG 4/4*)

  • Sarial‑Abi, ü, Aulona Ulqinaku, Giampaolo Viglia, and Gopal Das (2022), “The Effect of Financial Scarcity on Discretionary Spending, Borrowing, and Investing,”Journal of the Academy of Marketing Science.
  • Srinivasan, Raji and ü Sarial-Abi (2021), “When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors,”Journal of Marketing,85(5), 74–91.
  • Sarial-Abi, ü, Kathleen D. Vohs, Ryan Hamilton, and Aulona Ulqinaku (2017), “Stitching Time: Vintage Consumption Connects the Past, Present, and Future”,Journal of Consumer Psychology, 27(2), 182-194.
  • Sarial-Abi, ü, Zeynep Gürhan-Canli, Tarcan Kumkale, and Yeosun Yoon (2016), “The Effect of Self-Concept Clarity on Discretionary Spending Tendency,”International Journal of Research in Marketing, 33(3), 612-623.
  • Sela, Aner, S. Christian Wheeler, and ü Sarial-Abi (2012), “We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers’ Attitudes toward Brands,”Journal of Consumer Research, 39 (October), 629-43.
  • Yoon, Yeosun, ü Sarial-Abi, and Zeynep Gürhan-Canli (2012), “Effect of Regulatory Focus on Selective Information Processing,”Journal of Consumer Research, 39 (1), 93-110.
Publikationer sorteret efter:
2024
Aulona Ulqinaku; Selma Kadic-Maglajlic; ü Sarial Abi / : The Relationship Between Linguistics and Online User Responses.
I: Internet Research, Vol. 34, Nr. 5, 2024, s. 1744-1774
Tidsskriftartikel > peer review
2023
Ezgi Merdin-Uygur; ü Sarial Abi; Zeynep Gürhan-Canli /
I: Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative. . red. /Alexandra Vignolles; Martin K. J. Waiguny. Vol. XII, Wiesbaden : Gabler 2023, s. 289-300 (European Advertising Academy)
Bidrag til bog/antologi > peer review
Joëlle Vanhamme; Adam Lindgreen; ü Sarial Abi / : Who Are They?.
I: Journal of Business Ethics, Vol. 183, Nr. 3, 3.2023, s. 805-838
Tidsskriftartikel > peer review
ü Sarial Abi; Aulona Ulqinaku; Giampaolo Viglia; Gopal Das /
I: Journal of the Academy of Marketing Science, Vol. 51, Nr. 6, 11.2023, s. 1214-1243
Tidsskriftartikel > peer review
2022
Vasileios Davvetas; Aulona Ulqinaku; ü Sarial Abi / : Evidence from the COVID-19 Pandemic.
I: Journal of International Marketing, Vol. 30, Nr. 2, 6.2022, s. 73-101
Tidsskriftartikel > peer review
2021
ü Sarial Abi; Aulona Ulqinaku; Sadaf Mokarram Dorri / : The Duration of Restrictions Influences Construal Levels.
I: Psychology & Marketing, Vol. 38, Nr. 12, 12.2021, s. 2271-2285
Tidsskriftartikel > peer review
Aulona Ulqinaku; ü Sarial Abi; Elaine L. Kinsella; Eric R. Igou / : Priming With an Antihero Increases Sensation Seeking.
I: British Journal of Social Psychology, Vol. 60, Nr. 1, 1.2021, s. 294-315
Tidsskriftartikel > peer review
Aulona Ulqinaku; ü Sarial-Abi /
I: Annals of Tourism Research, Vol. 86, 1.2021
Tidsskriftartikel > peer review
Raji Srinivasan; ü Sarial Abi / : Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors.
I: Journal of Marketing, Vol. 85, Nr. 5, 9.2021, s. 74-91
Tidsskriftartikel > peer review
2020
Aulona Ulqinaku; ü Sarial Abi; Elaine L. Kinsella /
I: Psychology & Marketing, Vol. 37, Nr. 10, 10.2020, s. 1433-1445
Tidsskriftartikel > peer review
Flere resultater ...(i alt 39 )
Forskningsprojekter
æڳپ
  • Editor, Research Note and Registered Reports,Psychology & Marketing(2021 – )
  • Editorial Review Board,Journal of Consumer Psychology(2018 – 2021)
  • Academy of Marketing Science 2020 Mary Kay Dissertation Competition Invited Reviewer
  • Marketing Science Institute 2019 Aldon G. Claydon Doctoral Dissertation Competition Invited Reviewer
  • EMAC 2019Sheth Foundation Doctoral Dissertation Competition Invited Reviewer
  • Advisory Panel Board, Society of Consumer Psychology (2018)