Institut for Afsætningsøkonomi

trimarktg

Institut for Afsætningsøkonomi

Torsten
Ringberg
Professor
,
PhD


Kontor: SOL/C3.28
Tel:
+4538152241
E-mail: tri.marktg@cbs.dk
ʰæԳٲپDz

Professor Ringberg fik sin MBA, M.A. (psykologisk antropologi) og Ph.D på bla. Univeristy of Hawaii og Penn State University. Han fik tenure som associate professor på Univeristy of Wisconsing-Milwaukee i 2008 og professor på casino 168 i 2009 Han publicerer artikler i førende internationale akademiske tidsskrifter, såsomJournal of Marketing, Journal of Consumer Research, Journal of Management Studies, Journal of Consumer Psychology. Han præsenterer sin forskning internationale konferencer om forbrugeradfærd såsom Association of Consumer Research (ACR), European Marketing Academy (EMAC) og American Marketing Association (AMA). Medforfatter på flere bøger samt bogkapitler.

Hans forskning er beskrevet i internationale/nationale medier, så somU.S.News & World Report, CBCNews, Videnskab.dk, m.m.. Underviser på Masters, PhD, casino 168 Executive/Summer og MBD kurser samt ad hoc på nationale og international kurser og har vundet undervisnings- og forskningspriser i USA og Danmark, senest i 2022, herunder Dansk Marketingforskningspris i 2022. Har arbejder med førende U.S., europæiske og danske virksomheder som konsulent bl.a. med udforskningen af forbrugernes og ledernes underbevidste sensemaking (mindset) samt hvorledes sidstnævnte påvirker lederes strategiske brug af nye digitale teknologier.

Han har vundet flere Best in Practice Awards fra American Marketing Association (Milwaukee) (AMA) for sin innovative og effektskabende strategiske rådgivning. Ringberg er pt medlem af casino 168’ CWAC komité og tidligere medlem af casino 168 Academic Council. Han deltog i tre år som medlem af Academy of Finland peer review panelet, der evaluerede forskningsprojekter. Han er formand for Torben og Alice Frimodt Fonden, der støtter projekter inden for videnskab, miljø og humanitære formål. I sine præakademiske år var han med til at starte af en række virksomheder (bla dækket af Børsen) og blev senere headhuntet af Egon Zehnder Int. til et schweizisk selskab som marketingchef. Han arbejdede/arbejder for bevarelse af regnskove og har rådgivet internationale NGO'er såvel som for Nepenthes (nu), hvor han var med-initiativtager til etableringen af ​ċTortuguero National Park i Costa Rica.

UDDANNELSE

2001PhD i Marketing, Pennsylvania State University, University Park, Pennsylvania, USA

1996Advanced MBA i International Marketing, Chaminade University, Hawaii

1995MA in Psychological Anthropology, University of Hawaii, Hawaii

1990MBA, Chaminade University, Hawaii.

Primære forskningsområder

PRIMARY RESEARCH

  • Consumer embodied cognition
  • Strategic positioning
  • Consumers and managers’ subconscious processing and mindsets
  • Socio-cultural investigations of consumer identity creation and interpretive communities
  • Strategic simulation games
  • Strategic handling of Big Data, platforms, and co-creation
Administrative opgaver
  • 2016-2023Member of Danish Competition Council
  • 2001-present Consultant for Danish and international companies. Focusing on identifying managers’ strategic mindsets and how these influence the successful application of new technology and Big data. Translating consumers' subconscious and emotional preferences into strategic positioning andimplications for brands.Expert witness in brand related court cases.
  • 2001-1997 Associate at OlsonZaltman Inc. an international, cutting-edge consulting company applying sophisticated ZMET insights to consumer research.
  • 1989-1987 Marketing Manager at Travelline, Swiss firm establishing world-wide co-ownership of luxury sailboats
  • 1987-1983 Co-owner andco-initiator of Columbie Boats I/S (manufacturing, selling and chartering of 45" sailing yachts).

Link til denne hjemmeside
www.cbs.dk/staff/trimarktg
Vejledning
COMMITTEES AND ADMINISTRATIVE TASKS

2023-present Member of casino 168-CWAC committee

2022 Member of Reference Group (part of evaluating casino 168 Reform initiatives)

2019 PhD School Committee
2015 Graduate House Committee
2010-ongoing Evaluator of academic positions at all levels
2010-ongoing PhD Coordinator Department of Marketing. Member of School of Economics and
Management PhD Board.
2009-ongoing Supervision (5 months duration) of individual Master theses projects
2010-2015 Programme Coordinator of the MSc Brand and Communications Management
(BCM/MCM) graduate student 2-year cohort line (approx. 120 students per year intake)
PhD COMMITTEES AND SUCCESSFUL DEFENSES

2023-present Jacob Schjødt (primary advisor)

2019-present Leticia V. Sebastiao (secondary advisor)
2017-present Serena Wider (primary advisor)
2013-present Katrine Kunst (secondary advisor, Department of IT Management, casino 168)
2014-2019 Seidi Suurmet (primary advisor)
2013-2018 Dalia Bagdziunaite (secondary advisor)
2012-2016 Pernille Ryden (PhD primary advisor)
2003-2008 PhD Committee for six PhD candidates at University of Wisconsin, Milwaukee.

Andre undervisningsaktiviteter
TEACHING AWARDS

2022 Teaching Award (casino 168

2021 Teaching Award (casino 168)

2020 Teaching Award (casino 168)

2018 Teaching Award (casino 168)
2017 Teaching Award (casino 168)
2008 Gold Star Teaching Award, Sheldon B. Lubar School of Business University of Wisconsin, Milwaukee.
2007 Finalist for the University of Wisconsin, Milwaukee-wide campus teaching award.
2007 Business Advisory Council Teaching Award, Sheldon B. Lubar School of Business, University of Wisconsin-Milwaukee.
2007 Hormel Meritorious Teaching Award, Marketing Management Association, U.S. National Competition.
2000-01 Received Fred Brand, Jr. Award, Graduate School Teaching, Smeal College of Business Administration, Penn State University, Pennsylvania.
TEACHING EXPERIENCE
2015-present Teaching PhD course, casino 168
2009-present Teaching Cand. Merc. Courses, casino 168
2014-present Teaching Sommerskole course,casino 168
2017–present Teaching MBD course, casino 168
2016-2018 Teaching MBA course Leuphana University, Lüneburg
2014-present Teaching EMBA course, casino 168
2014-2018 Teaching MBA courses, casino 168
2010-2018 Advisor for EMBA/MBA students on their final strategy project (2 years project duration)
2001-2009 Teaching MBA courses, University of Wisconsin, Madison & Milwaukee
2005 Teaching MBA course, Owen Graduate School of Management, Vanderbilt University
1998-2001 Teaching undergraduate courses, Penn State University, USA. Undergraduate courses.
Udvalgte publikationer

SELECTED PUBLICATIONS (AJG 4/4* & FT-50)

  • Katrine Kunst; Torsten Ringberg; Ravi Vatrapu (2022 in press) “: A User Perspective on Observable Behaviours in a Digital Platform.” Information Systems Journal (level 4)
  • Kock, Florian & Torsten Ringberg (2019),Annals of Tourism Research, Vol. 78, 9.(Level 4)
  • Massimiliano Ostinelli; David Luna; Torsten Ringberg (2014) : The Effects of Imagined Vertical Movements on Motivation, Performance, and Consumer Behavior.Journal of Consumer Psychology, Vol. 24, No. 2, , p. 271-283.(Level 4*)
  • Xiaojing Yang; Torsten Ringberg, Huifang Mao, Laura Peracchio (2011) "The Construal (in)compatibility Effect: The Moderating Role of a Creative Mindset," Journal of Consumer Research (Level 4* & FT50)
  • Ringberg, Torsten and Markus Reihlen, (Sept 2008). “Toward a Socio-Cognitive Approach to Knowledge Transfer,” in Journal of Management Studies Vol. 45 No 5, pp. 912-935. (Level 4 & FT50)
  • Luna, David, Torsten Ringberg, and Laura Peracchio (2008), "One Individual, Two Identities: Frame Switching Among Biculturals,"Journal of Consumer ResearchVol. 35, No 2, p. 279-293. (Level 4*& FT50)
  • Ringberg, Torsten, Gaby Odekerken-Schröder and Glenn L. Christensen, (2007) "A cultural models approach to segmenting consumer recovery expectations."Journal of Marketing, Vol.71 (July), p. 194-214. (Level 4* & FT50)
Publikationer sorteret efter:
2024
Torsten Ringberg; Pernille Rydén; Per Østergaard Jacobsen /
I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 110-136 (How To Guides)
Bidrag til bog/antologi > peer review
C. Anthony Di Benedetto; Adam Lindgreen; Torsten Ringberg /
I: How to Fast-track your Academic Career: A Guide for Mid-career Scholars. . red. /Adam Lindgreen; C. Anthony Di Benedetto. Cheltenham : Edward Elgar Publishing 2024, s. 168–190 (How To Guides)
Bidrag til bog/antologi > peer review
2023
Torsten Ringberg; Per Østergaard Jacobsen; Mogens Bjerre / : Analyse af og håndbog i arbejdet med loyalitet.
Rungsted : Efficiens 2023, 320 s.
Bog > peer review
Pernille Rydén; Torsten Ringberg; Omar A. El Sawy / : A Key Factor for AI Success.
I: Management and Business Review, Vol. 3, Nr. 1&2, 2023, s. 54-63
Tidsskriftartikel
2022
Katrine Kunst; Torsten Ringberg; Ravi Vatrapu / : A User Perspective on Observable Behaviours in a Digital Platform.
I: Information Systems Journal, Vol. 32, Nr. 3, 5.2022, s. 595-622
Tidsskriftartikel > peer review
2021
Carsten Lund Pedersen (Redaktør) ; Adam Lindgreen (Redaktør) ; Thomas Ritter (Redaktør) ; Torsten Ringberg (Redaktør) / : Data-driven Growth in Small and Medium-sized Enterprises.
Cheltenham : Edward Elgar Publishing 2021, 272 s.
Antologi > peer review
C. Anthony Di Benedetto; Adam Lindgreen; Torsten Ringberg; Audhesh Paswan; Laura Peracchio; David Luna; Peter Naudé; Roderick J. Brodie; John Nicholson; Markus Reihlen; Matthew J. Robson; Ken Peattie; Hans Baumgartner /
I: How to Fast-track Your Academic Career: A Guide for Mid-career Scholars. . red. /Adam Lindgreen; C. Anthony Di Benedetto; Joëlle Vanhamme; John Nicholson. Cheltenham : Edward Elgar Publishing 2021, s. 150-172 (How To Guides)
Bidrag til bog/antologi > peer review
C. Anthony Di Benedetto; Adam Lindgreen; Torsten Ringberg /
I: Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. . red. /Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing 2021, s. 313–331
Bidrag til bog/antologi > peer review
C. Anthony Di Benedetto; Adam Lindgreen; Torsten Ringberg /
I: Industrial Marketing Management, Vol. 93, 2021, 10 s., s. A4-A13
Leder
Carsten Lund Pedersen; Adam Lindgreen; Thomas Ritter; Torsten Ringberg /
I: Big Data in Small Business: Data-driven Growth in Small and Medium-sized Enterprises. . red. /Carsten Lund Pedersen; Adam Lindgreen; Thomas Ritter; Torsten Ringberg. Cheltenham : Edward Elgar Publishing 2021, s. 1-9
Bidrag til bog/antologi > peer review
Flere resultater ...(i alt 64 )
Forskningsprojekter
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Outside activities 2018

  • casino 168 Executive Sommerskole, (Big Data/Managerial Mindset Course)
  • EMBA & MBD, casino 168 (Big Data/Managerial Mindset & Future Marketing Courses)
  • Torben & Alice Frimodt Fond, Head of Board
  • Ronald A/S, Syns- og Skønsmand, Anne Blach vs. Netto,
  • Ingeniør foreningen IDA, konference præsentation
  • Efficiens (workshops, seminar IDG)
  • Norges Handelshøyskole, ½ day seminar (Mental models)

Outside activities 2019

  • casino 168 Executive Sommerskole, (Big Data/Managerial Mindset Course)
  • EMBA & MBD, casino 168 (Big Data/Managerial Mindset & Future Marketing Courses)
  • Torben & Alice Frimodt Fond, Head of Board
  • Gentofte Swim Club, Board Member
  • Ronald A/S, Syns- og Skønsmand, Anne Blach vs. Netto,
  • Efficiens (workshops/seminars for MCI & IDG)
  • Panel chair, Division of Social Sciences and Humanities Research, Academy of Finland
  • A half day PhD seminar at Leuphana University, Lüneburg, Germany

Outside activities 2020

  • casino 168 Executive Sommerskole, (Big Data/Managerial Mindset Course & De ustyrlige kunder)
  • MBD, casino 168 (Future Marketing Courses)
  • Torben & Alice Frimodt Fond, Head of Board
  • Gentofte Swim Club, Board Member
  • Efficiens (workshops/seminars for MCH, Mediacom )
  • Presentation at Danish conference ’Den Digitale Kunde’
  • Committee member, Division of Social Sciences and Humanities Research, Academy of Finland
  • A half day PhD seminar at Leuphana University, Lüneburg, Germany

Outside activities 2021

  • casino 168 Executive Sommerskole (Big Data/Managerial Mindset Course & De ustyrlige kunder)
  • MBD, casino 168 (Future Marketing Courses)
  • Torben & Alice Frimodt Fond, Head of Board
  • Gentofte Swim Club, Board Member
  • Efficiens (workshops/seminars, Tandprotetikerne, Rømø Tourist, Manø, IDG

Outside activities 2022

  • casino 168 Executive Sommerskole (Big Data/Managerial Mindset Course)
  • MBD, casino 168 (Future Marketing Courses)
  • Torben & Alice Frimodt Fond, Head of Board
  • Gentofte Swim Club, Board Member
  • Efficiens (workshops/seminars)
  • A half day PhD seminar at Leuphana University, Lüneburg, Germany

Outside activities 2023

  • Torben & Alice Frimodt Fond, Head of Board
  • Gentofte Swim Club, Board Member
  • A half day PhD seminar at Leuphana University, Lüneburg, Germany