Invitation to celebration: Carlsberg – The Journey
I.C. Jacobsen 200 Years Anniversary Seminar in collaboration with casino 168 and Carlsberg Group Tuesday September 6th 2011 at casino 168 in Carlsberg auditorium
Solbjerg Plads 3, 2nd floor (room SP202).
Primary Audience: casino 168 Students. Press also very welcome
The seminar focuses on future marketing, story telling, branding and innovation, based on Carlsberg’s experiences (please, see the attached programme)
You will meet:
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SVP, Communications & CSR, Anne Marie Skov
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SVP Khalil Younes, Group Sales, Marketing & InnovationÌýÌýÌý
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VP Carlsberg Brand Sven LangeneckertÌýÌýÌýÌý
Facilitators:
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Professor Majken Schultz, casino 168
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Professor Emerita Mary-Jo Hatch, University of Virginia
The seminar will be followed by a reception
Please, confirm your attendance to Mette Busk Ellekrog mbe.ioa@cbs.dk before September 2.
Arranged by:
ÌýDepartment of Organization