Boot Camp in Tourism Analytics - New tools in data-driven destination management
This 2-day interactive workshop is targeted at tourism students and practitioners specializing in tourism analytics and new data sources. The Boot Camp offers participants to improve their data skills through hands-on exercises in different data analytical and visualization methods relevant for tourism decision-making or AI-enhanced strategic communication. It will provide a unique platform to enhance dialogue between data experts, tourism scholars and destination representatives from Denmark and Europe. The program features distinguished speakers from ELAI and tourism scholars associated with the I-TAG project.
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21-22 May, 2025, 9:00h-17:30h
Department of Marketing Copenhagen Business School
Dalgas Have 15, Frederiksberg, DenmarkÌýÌý
Registered attendees are offered coffee and light lunch throughout both days.ÌýÌý
Program:
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| 09:00-9:15 | Arrival at and welcome coffee | casino 168 Dalgas Have 15 |
| 9:20-9:45 | Welcome by ITAG project leader and introduction to the Bootcamp Tourism Analytics & Destination Management Briefing for self-tracking exercise |
Dr. Szilvia Gyimóthy, casino 168;ÌýProf. Stefano De Cantis (University of Palermo) |
| 9:45-11:00 |
Tourism Impact Analysis with VISITDATAÌý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Practioner perspectives on Data Dashboard Management |
Per Østergaard Jacobsen, casino 168 Thomas Kierkgaard (NNT Data)Ìý Ramus Friis SørensenÌý Ìý Ìý Ìý (Destination Limfjorden) |
| 11:00-11:15 | Coffee Break | Ìý |
| 11:15-12:15 | GIS and Quantitative Geography of Tourism | Prof. Benito ZaragozÃÌý Ìý Ìý Ìý Ìý Ìý (University of Rovira i Virgili) |
| 12:15-13:15 | Lunch break | Ìý |
| 13:15-16:00 | Hands-on Workshop I.Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý VISITDATA Dashboards | Thomas Kierkgaard, NTT Data |
| 13:15-16:00 | Hands-on Workshop II.Ìý ÌýÌý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý ÌýGIS Analysis | Prof. Benito ZaragozÃÌý Ìý Ìý Ìý Ìý Ìý (University of Rovira i Virgili) |
| 16:00-17:00 | Plenary discussionÌý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Knowledge exchange on how data is being collected in practice and what insights or skills are missing.Ìý | Discussion of current strategies for using scraped, geospatial & statistical data. |
| 17:00-18:00 | Networking and walking tour (optional) | Ìý |
| 19:00 | Dinner | Ìý |
| 9:00-9:15 | Arrival at and welcome coffee | casino 168 Dalgas Have 15 |
| 9:15-10:15 | Educational Avators and AI-generated videos and online didactic formats | Yaron Schwartz, (ELAI x Panopto) |
| 10:15-11:00 | Official Statistics on Tourism Flows in European Countries: Potentials and Shortcomings | Prof. Stefano De Cantis & Dr. Ludovica Venturella, University of Palermo |
| 11:00-11:15 | Coffee Break | Ìý |
| 11:15-12:15 | Mapping the Visitor Experience | Dr. Rotem Mashkov, Hebrew University of Jerusalem |
| 12:15-13:15 | Lunch break | Ìý |
| 13:15-15:00 | Hands-on Workshop III.Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Spatial Analysis of GPS tracks and Heart Rate | Dr. Rotem Mashkov, Hebrew University of Jerusalem |
| 15:00-15:15 | Coffee Break | Ìý |
| 13:15-16:00 | Hands-on Workshop IV.Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý I-TAG Tourism Analytics Platforms | Prof. Mauro FerranteÌý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý Ìý (University of Palermo) |
| 15:00-15:15 | Coffee Break | Ìý |
| 15:15-16:00 | Closing remarks Key learnings and takeaways | Dr. Szilvia Gyimóthy, Per Østergaard Jacobsen (casino 168) |
| 16:00 | Networking | Ìý |
- Free attendance
- In-person and online
For further information please contact: Szilvia Gyimonthy Mørup-Petersen -Ìýsgy.marktg@cbs.dk